General understanding of video marketing
Video marketing is one of the most important sections of any marketing campaign. There is no need to explain why videos are so popular nowadays. Instead, we’ll look through some reasons why it’s so necessary for your business.
First of all, a great video is the face of your product/service. It can make your brand stand out among others and increase your online presence. Customers and potential clients like this kind of content more than any other. A powerful video has the ability to introduce and explain the whole aspects of your business in a fun and entertaining way within several minutes.
Besides your customers, Google also loves this kind of content, which means that the huge part of your traffic is received from your videos. So, a video with the right keywords, title and description can make wonders for your business development.
Another reason why video marketing is a must-have is the fact of its accessibility and easy to share nature. You can gain more customers by promoting it online through all your social media channels and by that, personalize your brand.
So, here are the main tips for getting started with video marketing.
Video marketing plan/strategy
A detailed plan should be your first step in video marketing. It is a kind of outline
you need in order to have a clear understanding of your business goals.
- Start by identifying all your goals and business aims.
- Choose a video format that perfectly fits your needs ( animated video, brand video, live video, etc.).
- Put down all your video ideas.
- Gather all the resources you might need in one list.
- Think of a video script.
- Record/create a video or make an order from a video production company.
Set a budget you want to spend on your video marketing strategy
Here you have two options.
- Creating a video with the help of free apps/software.
- Ordering a handcrafted video from video production/animation studios.
The first option can be used for making short videos for your social media channels (Facebook, Twitter, Instagram, Youtube etc.). But here also you might need some budget for unlocking more professional features.
Handcrafted videos are the best option when you want a unique and specific video with high quality. It can be an explainer video, promotional animation, educational series, Youtube intro or outro etc.
The prices of handcrafted videos depend on a lot of factors like the type of animation, length, quality, script, voiceover etc.
You just need to decide how much you want to spend and then choose an appropriate company based on your needs.
Define your target audience
Who is your potential audience? You need to define your target audience before creating a video. You should know for whom you are going to make content,
It will not only help to generate interesting topics and ideas and reach the right people but also will help to increase the results of your campaign.
Gender, age, geography, behaviour and interests of your customers are the basics for identifying the target audience of your product/service.
Decide where to publish your videos
Placements, where you’re going to share or publish your videos are the key factor of your strategy. The choice of the platform mainly depends on the audience and the goal you have set for your campaign.
The main placements to consider are:
When your video is ready, you just need to make the finishing touches: optimize hashtags, think of a title, include keywords and add video description.